BCP Mag

Should you advertise more or less in a recession? The answer might surprise you.
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For the last decade, we have had the pleasure of working with the Michigan State University College of Engineering on their Design Day program.

Design Day is a unique event, which allows college seniors to work on real engineering problems with real companies. It also allows pre-college students to interact with Spartan engineering students. This semester, it takes place today, April 27th, in the MSU Union. read more

Here at Blohm Creative, we pride ourselves on being lifelong learners.

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Logos are the most obvious element of any brand. A superb logo helps to differentiate you from your competition and can help cement your position in the marketplace.

Conversely, a sub-standard logo invariably makes a bad impression on prospects and can even confuse people about your brand and what it stands for.

The following are seven qualities of logo design which will help you to create a logo that's original, memorable and an authentic representation of your company. Enjoy!

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This Friday, March 30^th, the mandatory switchover to Facebook Timeline for pages marks a new era of the world’s largest social network.

If you haven’t already updated your profile, Timeline offers some intriguing features: namely, the ability to highlight moments in your brand's history, called Milestones.

Here is a short rundown of our personal experience so far using Timeline with clients.

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“Social media is dialogue vs. a monologue. The sooner companies grasp this concept, the more traction social media provides."

I stumbled across the phrase on Twitter today, and what a great reminder it is when it comes to creating social strategies.

Content, after all, is king. It takes the right kind of creative direction to engage participants effectively on social networks without bombarding users with advertising or marketing blabber. People will see right through that. And they will no doubt be less interested in clicking on your page or profile ever again.

Ever been on a first date where the other person talked too much about themselves?

Look to add value for those who decide to follow or like your page, and to facilitate two-way conversations with users. Doing so will give them a reason to come back!

Yesterday, I discovered online this new trend involving McDonald’s Shamrock Shakes. The trend, dubbed “shamrocking,” involved uploading a photo of oneself with the shake and the hashtag (#shamrocking) while striking an Irish jig pose.

I love Shamrock Shakes. Since I’m a vegetarian, that’s one of a handful of things I can order off the menu. So of course I had to take part in this newest internet phenomenon.

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Recently, we had the pleasure of working with a client to develop and design a print magazine, then build an online version of the publication. The results were spectacular.

In late February, the Michigan State University College of Arts and Letters won a Gold ADDY and the Best of Show – Interactive award at the 2012 ADDYs for their online edition of MUSES magazine. MUSES' print edition also captured a Silver ADDY. The mid-Michigan ADDY Awards, held this year at the MSU Union Building on the campus of Michigan State, are the advertising and marketing industry’s largest and most recognized competition.
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We love Michigan. Anytime we can assist a client in reaching their goals and help promote business in this state, it’s extremely satisfying for us to do so.

I give you Michigan Apples. Apples are Michigan’s largest and most valuable fruit crop, with an estimated economic impact of $700 million annually. Along with a website overhaul, we developed a new logo for the Apples folks to use in their promotional materials.

Check out the photo below and view the results in a local Meijer supermarket. Seeing our designs come to life is something special that never gets old!

Did you know that the Greater Lansing Food Bank…

-provided more than three million meals this year, nearly half of which went to children?
-rescued more than 500 thousand pounds of food this year?
-maintained 90 community gardens featuring more than one million square feet of space?
-entered its 31st year of helping feed the hungry?
-can feed a family of four for six days with just a $60 donation?
-collected, purchased, and distributed food through 22 Ingham County pantries, as well as 36 human resource agencies, including community kitchens, shelters, and other food pantries?
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