We thought we had come up with a pretty exhaustive list when we embarked on our "What else could BCP stand for?" T-shirt project. Ha. Little did we know.
When we invited our clients and associates to submit ideas and get a shirt, the floodgates opened. Not only did more people respond than we expected, but most of those who did sent multiple ideas. Best of all, there were a lot of great ones....and a few of the "Why didn't WE think of that?" variety, too. (Personal fave: Buncha Crazy People!) Whether it was the chance to be immortalized in silk screen or just to get the free shirt, people unleashed their inner copywriter for this one. read more