The gubernatorial primary was definitely interesting from a marketing perspective. On one hand, it illustrated that a hefty advertising budget can elevate a relatively obscure candidate–or product–to the forefront of public awareness. On the flip side, the same election also demonstrated that spending more money on a campaign–again, whether for a candidate or a product–doesnʼt necessarily ensure victory.
Itʼs enough to make an ad personʼs head explode. read more