So I was standing in front of my open closet this morning and an analogy struck me. (Someone here who shall remain nameless called it a “chick-like” analogy, so be forewarned.)
When an organization approaches marketing on a project-by-project basis, itʼs kind of like buying a clothing a piece at a time. Itʼs a good way to end up with a whole bunch of elements–each of which may be perfectly fine pieces–that have nothing to do with each other. You know, a closet full of clothes (or disparate brochures!) and nothing to wear. read more