The changes around BCP go beyond the logo refresh. We have added a new staff member this month, Lynda White. She comes to us with over 25 years of marketing experience (so yes she is OLD). Most recently Lynda worked at Michigan State University as the Director of Marketing for the College of Engineering and even though she does not work there now, she is a Spartan through and through.
Prior to MSU, she got her marketing and advertising experience working on both client and agency side. “I worked for AAA Michigan and was responsible for membership and insurance marketing, I worked on the inception of “Show Your Card and Save.” At that time, AAA heavily used direct marketing, TV and Radio. “I think the most memorable part of that experience was the television ad we made about ‘Stop, Drop and Roll’ and lit a man on fire to demonstrate it. The AAA Board of Directors were a little shocked but they did approve the ad,” said Lynda. From AAA she went to Campbell-Ewald and was Account Supervisor for the Continental Airlines account. She flew a lot, but unfortunately did not earn any Frequent Flyer miles. “At Campbell-Ewald, I developed a program for European Continental One Pass members to use their miles at exclusive resorts in Europe,” she said. “The Europeans had trouble using their miles on flights because the Americans planned ahead and took all the reward seats. It was an interesting example of a cultural difference.”
At MSU, in addition to traditional marketing tools, Lynda worked with colleagues in the college to develop a social media strategy and was active in reaching students, alumni and peers via all the new social media tools. We are happy to have Lynda join us at BCP and look forward to the marketing ideas and social media experience she can lend our clients.