We love Michigan. Anytime we can assist a client in reaching their goals and help promote business in this state, it’s extremely satisfying for us to do so.
I give you Michigan Apples. Apples are Michigan’s largest and most valuable fruit crop, with an estimated economic impact of $700 million annually. Along with a website overhaul, we developed a new logo for the Apples folks to use in their promotional materials.
Check out the photo below and view the results in a local Meijer supermarket. Seeing our designs come to life is something special that never gets old!
Hello again! It is Pete from BCP back on the ol’ blog. I come to you today with a quick example of some of our latest work and how it well it incorporates some of the social media trends of today.
The Michigan Apple Committee has a website which we proudly designed. Check it out here: http://www.michiganapples.com. As well as highlighting a sleek design and many informative sections on growers, news and where to buy Michigan apples, the top portion of the website has easy-to-view links to the organization’s social media, which include an RSS feed, Facebook, Twitter and YouTube. Here is a snapshot:
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Ah yes…social media. Once an optional part of any business strategy, now deemed a necessity by today’s constantly evolving world of communication.
Besides working on social networks here at BCP, I also have had the responsibility of maintaining campaigns for publications as well as my band. So where do we begin?
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Filed under:
Advertising,
Marketing,
Office — by pete on May 25, 2011
We’re surrounded by it. It has been called a nuisance. A scam. A conspiracy. Our popular culture has been shaped by it; our lives directly influenced by it.
Love it or hate it, advertising IS and forever will be part of our daily lives.
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Filed under:
Advertising,
Marketing,
Office — by Ginnie Perry on February 9, 2011
Back in the days when Mad Men actually walked the earth, it was probably easier to explain exactly what an "advertising agency" did.
It's not quite as clear-cut anymore–a realization that usually hits me when I'm writing a proposal and trying to describe our capabilities without it sounding like we do everything but hang drywall.
It's not just that the Internet has changed everything (although it has). I think it's also that the arts of communication, marketing and advertising overlap more than they used to. Let's face it: every organization, large or small, public or private, is selling something. And every written, spoken, video, web or other communication that comes from an organization either contributes to that selling effort or detracts from it.
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Filed under:
Advertising,
Marketing,
Mid Michigan — by Ginnie Perry on August 17, 2010
The gubernatorial primary was definitely interesting from a marketing perspective. On one hand, it illustrated that a hefty advertising budget can elevate a relatively obscure candidate–or product–to the forefront of public awareness. On the flip side, the same election also demonstrated that spending more money on a campaign–again, whether for a candidate or a product–doesnʼt necessarily ensure victory.
Itʼs enough to make an ad personʼs head explode. read more
Filed under:
Advertising,
Branding,
Marketing — by Jeff on May 18, 2010
Great ads solve advertising problems. Great ad agencies solve business problems.
Not my words, but those of Lee Clow, the advertising guru behind the phenomenally successful Apple brand. Itʼs a sentiment I agree with–the idea that our charge is to help the client navigate an intensely competitive, often confusing sea of commerce.
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Filed under:
Advertising,
Branding,
Identitites — by Iain Bogle on September 14, 2009
We have the good fortune of having a number of branding jobs in house at the moment. The challenge and the pleasure comes from trying to unearth the authentic nature of each brand and accurately convey its unique voice.
I believe it is a task that is needed now more than ever. The unavoidable truth is that we live in a branded world. According to Scott Davis, in his book Brand Asset Management, the average consumer is exposed to roughly 6,000 ads a day and to more than 25,000 new products a year! As competition proliferates, it is imperative that companies connect deeply with customers and become the brand of choice. The trust and loyalty enjoyed by a strong brand lies at the very heart of a company (or a product’s) success. read more