Great ads solve advertising problems. Great ad agencies solve business problems.
Not my words, but those of Lee Clow, the advertising guru behind the phenomenally successful Apple brand. Itʼs a sentiment I agree with–the idea that our charge is to help the client navigate an intensely competitive, often confusing sea of commerce.
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We have the good fortune of having a number of branding jobs in house at the moment. The challenge and the pleasure comes from trying to unearth the authentic nature of each brand and accurately convey its unique voice.
I believe it is a task that is needed now more than ever. The unavoidable truth is that we live in a branded world. According to Scott Davis, in his book Brand Asset Management, the average consumer is exposed to roughly 6,000 ads a day and to more than 25,000 new products a year! As competition proliferates, it is imperative that companies connect deeply with customers and become the brand of choice. The trust and loyalty enjoyed by a strong brand lies at the very heart of a company (or a product’s) success. read more