Prior to MSU, she got her marketing and advertising experience working on both client and agency side. “I worked for AAA Michigan and was responsible for membership and insurance marketing, I worked on the inception of “Show Your Card and Save.” At that time, AAA heavily used direct marketing, TV and Radio. “I think the most memorable part of that experience was the television ad we made about ‘Stop, Drop and Roll’ and lit a man on fire to demonstrate it. The AAA Board of Directors were a little shocked but they did approve the ad,” said Lynda. From AAA she went to Campbell-Ewald and was Account Supervisor for the Continental Airlines account. She flew a lot, but unfortunately did not earn any Frequent Flyer miles. “At Campbell-Ewald, I developed a program for European Continental One Pass members to use their miles at exclusive resorts in Europe,”  she said. “The Europeans had trouble using their miles on flights because the Americans planned ahead and took all the reward seats. It was an interesting example of a cultural difference.”

At MSU, in addition to traditional marketing tools, Lynda worked with colleagues in the college to develop a social media strategy and was active in reaching students, alumni and peers via all the new social media tools. We are happy to have Lynda join us at BCP and look forward to the marketing ideas and social media experience she can lend our clients.

What I found most gratifying was the wide range of ages present at the event. The room was packed and everyone from first graders to retirees were represented. There were sports teams, families, friends and individuals. The event had a wonderful vibe. The recollections were heartfelt and inspiring, and “Passing It Forward” didn't need to cost participants a cent. One group stopped in at a retiree home and played music for the seniors. Another collected soda bottles and then contributed the proceedings to help needy families with groceries. One even paid for gas for a woman's car (and the woman tearfully confided it was the first time she had ever had a full tank of gas).

The hope is that similar events will spring up around the area and around the country – this time associated ePifanyNow events took place on the same day in Grand Rapids and on the MSU campus. You don't necessarily need to wait for an event to take part. Just look for an opportunity that is right for you and do it.