What are the odds that three women in a 10-person office would all show up in black and white sweaters on the same day? Patty had the inspiration to take a photo, post it on the blog and invite your captions. So hey, it's audience participation time! read more
We’re surrounded by it. It has been called a nuisance. A scam. A conspiracy. Our popular culture has been shaped by it; our lives directly influenced by it.
Love it or hate it, advertising IS and forever will be part of our daily lives.
Back in the days when Mad Men actually walked the earth, it was probably easier to explain exactly what an "advertising agency" did.
It's not quite as clear-cut anymore–a realization that usually hits me when I'm writing a proposal and trying to describe our capabilities without it sounding like we do everything but hang drywall.
It's not just that the Internet has changed everything (although it has). I think it's also that the arts of communication, marketing and advertising overlap more than they used to. Let's face it: every organization, large or small, public or private, is selling something. And every written, spoken, video, web or other communication that comes from an organization either contributes to that selling effort or detracts from it.
The changes around BCP go beyond the logo refresh. We have added a new staff member this month, Lynda White. She comes to us with over 25 years of marketing experience (so yes she is OLD). Most recently Lynda worked at Michigan State University as the Director of Marketing for the College of Engineering and even though she does not work there now, she is a Spartan through and through. read more
It seems appropriate that our first blog entry commemorate a milestone. Jeff, the B of BCP, turned 50 on July 27. By longstanding tradition, he spends his actual birthday in remote reaches of the state, which tends to limit our efforts to harrass him.