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	<title>BCP Blohg &#124; The Official Blog of BCP</title>
	<link>http://blog.blohmcreative.com</link>
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		<title>Money? Message? Mix?</title>
		<description><![CDATA[The gubernatorial primary was definitely interesting from a marketing perspective. On one hand, it illustrated that a hefty advertising budget can elevate a relatively obscure candidate–or product–to the forefront of public awareness. On the flip side, the same election also demonstrated that spending more money on a campaign–again, whether for a candidate or a product–doesnʼt [...]]]></description>
		<link>http://blog.blohmcreative.com/2010/advertising/money-message-mix/</link>
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		<title>Smooth Sailing</title>
		<description><![CDATA[Great ads solve advertising problems. Great ad agencies solve business&#160;problems. Not my words, but those of Lee Clow, the advertising guru behind the phenomenally successful Apple brand. Itʼs a sentiment I agree with–the idea that our charge is to help the client navigate an intensely competitive, often confusing sea of commerce. Hereʼs another way to [...]]]></description>
		<link>http://blog.blohmcreative.com/2010/advertising/157/</link>
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		<title>Dribbble – Community Site for Designers</title>
		<description><![CDATA[It’s hard to get Dustin to step into the limelight, but we’re going to nudge him there for a&#160;minute. Dustin was recently “drafted” to Dribbble, a private beta internet community of designers created by Dan Cederholm and Rich Thornett. Dribbble “players”–who work in a variety of graphic design-related areas, but are mostly web and interface [...]]]></description>
		<link>http://blog.blohmcreative.com/2010/graphic-design/dribbble-community-site-for-designers/</link>
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		<title>BCP Adds an Account Executive</title>
		<description><![CDATA[The changes around BCP go beyond the logo refresh. We have added a new staff member this month, Lynda White. She comes to us with over 25 years of marketing experience (so yes she is OLD). Most recently Lynda worked at Michigan State University as the Director of Marketing for the College of Engineering and [...]]]></description>
		<link>http://blog.blohmcreative.com/2010/news/bcp-adds-an-account-executive/</link>
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		<title>Go ahead&#8230;make someone else&#8217;s day!</title>
		<description><![CDATA[At the end of January I went to my second Pass It Forward Party and it was wonderful. The concept is a simple one. Get a group of like-minded people together who will go out and initiate random acts of kindness throughout the area and then re-assemble and share their experiences. The idea is the [...]]]></description>
		<link>http://blog.blohmcreative.com/2010/news/go-ahead-make-someone-elses-day/</link>
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		<title>BCP T-Shirt &#8220;What else could BCP stand for?&#8221;</title>
		<description><![CDATA[We thought we had come up with a pretty exhaustive list when we embarked on our "What else could BCP stand for?" T-shirt project. Ha. Little did we&#160;know. When we invited our clients and associates to submit ideas and get a shirt, the floodgates opened. Not only did more people respond than we expected, but [...]]]></description>
		<link>http://blog.blohmcreative.com/2009/design/bcp-t-shirt-what-else-could-bcp-stand-for/</link>
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		<title>The Myth of the Magical Silver Bullet</title>
		<description><![CDATA[I was watching the History Channel this week and there was an interesting program about the likely origins of the Wolfman myth. As part of the investigation an actual silver bullet was tested, using ballistic jelly and high speed cameras. It was conclusively found to not be a better and more deadly projectile than a [...]]]></description>
		<link>http://blog.blohmcreative.com/2009/marketing/the-myth-of-the-magical-silver-bullet/</link>
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		<title>Brand Identity: some musings</title>
		<description><![CDATA[We have the good fortune of having a number of branding jobs in house at the moment. The challenge and the pleasure comes from trying to unearth the authentic nature of each brand and accurately convey its unique&#160;voice. I believe it is a task that is needed now more than ever. The unavoidable truth is [...]]]></description>
		<link>http://blog.blohmcreative.com/2009/advertising/brand-identity-some-musings/</link>
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		<title>Who put the B in the BCP?</title>
		<description><![CDATA[It seems appropriate that our first blog entry commemorate a milestone. Jeff, the B of BCP, turned 50 on July 27. By longstanding tradition, he spends his actual birthday in remote reaches of the state, which tends to limit our efforts to harrass&#160;him. So, on his last pre-vacation day, we took the opportunity to trash–I [...]]]></description>
		<link>http://blog.blohmcreative.com/2009/office/who-put-the-b-in-the-bcp-2/</link>
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